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Thoughts Like Music
...original soundtrack not available...you'll thank us...
Question for the lot of you. 
23rd-Mar-2006 07:59 pm
life preserver
So, on the way to class today, I saw this ad on the side of a bus. (Well, not this add, but something close to it. Those things on the sides are supposed to be game controllers.)



Okay, what does the line mean? My first thought was, 'Mac bits...they're white.' But, I'm guessing that PS2 isn't advertising for Apple.

Second thought was, 'Sexual innuendo?' But, I've never heard anything like it before...and since it took me so long to get to that possibility, it makes it a bad ad. At least for a US-brought-up consumer.

So, is this a easily understandable phrase that I've just missed? Ayuda me, por favor?
comments 
23rd-Mar-2006 08:07 pm (UTC)
Everyone else is asking, too:

http://www.google.com/search?q=%22white+bits+here%22

People seem to be saying they're the parts which are usually untanned because they're covered by a bikini. What this actually *means*, I don't know.
23rd-Mar-2006 09:05 pm (UTC)
Note to self: always Google. The answer is always there.

I just don't understand how that's good advertising.

And, additionally, if my boyfriend tried to put my 'white bits' on the side of the bus, I'd be a bit miffed.
24th-Mar-2006 12:50 am (UTC)
You're a redhead, all your bits are white bits. Except the freckles.


the hatter
24th-Mar-2006 12:52 am (UTC)
Very true.
23rd-Mar-2006 08:49 pm (UTC)
hrm- that's interesting... my first thought was iPod ear buds...but it's obviously an obscure sexual innuendo...
23rd-Mar-2006 10:04 pm (UTC)
White bits do indeed mean habitually untanned parts. I'm still scratching my head as to why someone would want to do this though.
24th-Mar-2006 01:24 am (UTC)
It's a bad advert. You missed nothing ;)

In fact it's probably the most useless advert I've seen in a while...
24th-Mar-2006 03:21 am (UTC)
Why is it a bad advert? Everyone's talking about it from what I can see - most marketers dream of such things...
24th-Mar-2006 08:14 am (UTC)
You've got a point.

Although, I'd not buy it either way. The only games I like are the vintage Mario ones. :)
24th-Mar-2006 11:11 am (UTC)
Because, while they are talking about it, it isn't actually the product they are talking about.

They are talking about an advert, and how bad it is, there is almost no mention of the product, the advert itself doesn't do a good job of getting the product into it, and if anything all it does is associate the product with the impression of confusion, badly executed design, and ineptness.

If marketers dream of such things it might explain why there are so many poorly done adverts out there. The axiom "there is no such thing as bad publicity" might be true - but only when it is related to the product. In this case it isn't.
24th-Mar-2006 11:40 am (UTC)
I suppose in the search for the meaning of the ad, people are seeing PlayStation 2/PS2 at least 10 times. And, I think that's the number of times you have to see something to have it 'stick'.

So, I guess it's 50/50. Either way, they're likely paying someone big bucks to advertise, I think they should take $5 out of his paycheck for every hit on Google that has a thread of people confused. So, that's about $1500.

Well, maybe not terribly effective...
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